You may have recent heard that Tupperware has recently for Bankruptcy Protection. You can read the Press release from Tupperware. Tupperware President and CEO Laurie Ann Goldman acknowledged Tupperware’s recent financial struggles and said that the bankruptcy process is meant to provide “essential flexibility” as the company pursues this transformation. The brand, she maintains, isn’t going anywhere.
What does this mean?
Chapter 11 bankruptcy allows a company, like Tupperware, to reorganize its business while continuing to operate. It provides the company with protection from creditors as it develops a plan to restructure its finances, reduce debt, and explore strategic alternatives, such as selling assets or seeking new investments. For Tupperware, this means they can keep running their business, selling products, and working on their transformation into a more digital and technology-led company, while addressing financial challenges under court supervision.
How Does this impact Australian Tupperware?
As advised by our Australian manager for now it’s business as usual, and the best way to keep Tupperware alive and well is to continue to support and purchase Tupperware.
What you can do to help!
By placing an order today, you’re not just purchasing amazing products for your kitchen – you’re helping to protect an iconic brand and supporting their transformation into a digital-first company. Every purchase counts and brings Tupperware closer to a stronger future!
Explore Tupperware’s range of award-winning products, place your order, and join us in keeping Tupperware alive and thriving for generations to come.
Shop now and help #SaveTupperware
Thank you for your support – together, we can make a difference!
Best wishes,
Tupperware Consultants*
*Please note that as a consultant, my knowledge of Tupperware’s financial situation is limited to publicly available information.